Showing posts with label American Sandwich book. Show all posts
Showing posts with label American Sandwich book. Show all posts

11.09.2009

David Sax' "SAVE THE DELI"

We want to be one of the first thousand or so to congratulate 30 year old freelance writer David Sax who has written a book about the demise of the Jewish delicatessen. The book (ordered but not yet received) is entitled "Save The Deli" published by McLelland & Stewart (Canada) and Houghton Mifflin Harcourt (USA).

David toured the world over several years, interviewing deli owners and famous people who know and love the delicatessen like Ed Koch, Mel Brooks and Ruth Reichel. All of whom must agree that the Jewish deli, an American institution is unfortunately on the endangered species list of eateries. Davids mission? Preservation of the cultural heritage and distinctive taste that is the deli.

Obvious reasons for it's demise are the high cost of curing your own meats, chopping your own chopped liver and pickling your own pickles. Economics have forced most deli's to turn to large suppliers for these things, but at an awful price. So David has taken it upon himself to "Save The Deli".

Read all about it and find out how to offer your support, buy the book, and get on the band wagon at http://www.savethedeli.com/ , because until you've had chopped liver or a pastrami on rye from a Jewish Deli, you have not lived, friends.

7.27.2009

Sandwiches that you will like!

It's America between two slices of bread. This book is a beefy and tasty volume from author Becky Mercuri who explains the origin of the sandwich and its arrival in America. It includes over 75 stories and recipes. The book features a foreword by Pat Bruno and a Production Diary by Rick Sebak, Producer of the national PBS television program "Sandwiches That You Will Like". Learn the history, geography and make up of America's favorite sandwiches - this book includes everything from PB&J and BLT's, to PoBoy's and Lobster Rolls. Softcover, 116 pages

7.22.2009

More Lore in an American Sandwich Book!

The consultant for the PBS special Sandwiches That You Will Like, Mercuri (Food Festival, U.S.A.) provides fun facts and stories behind such signature American specialties as Philadelphia's Cheese Steak Sandwich and New Orleans's Muffaletta.

Many of the recipes come from cafes, delis, or other restaurants and reflect the multitude of ethnic influences that have shaped this country's cuisine. Mercuri includes addresses for the restaurants cited and other places of interest, along with mail-order sources for specialty ingredients; amusing period photographs are scattered throughout. A bargain at the price, this entertaining cross-country tour is recommended for most collections. Copyright 2004 Reed Business Information.