Quiznos is hoping to build on the success of its Toasty Torpedo sub with a new contest called "Where Do You Torpedo?". The contest to emphasize the convenience of taking the sandwich along on summer activities.
Starting yesterday, consumers are being encouraged to post photos or videos to www.toastytorpedo.com showing where or how they have eaten a Torpedo, along with a brief description and optional musical soundtrack.
Site visitors who register to vote on whether various entries are entered into a sweepstakes for a chance to win free Torpedoe sandwiches for one year.
At conclusion, voters will determine the top 10 entries. The winner, to be announced on Aug. 3, will receive a $10,000 cash prize. All 10 finalists will receive free Torpedoes for one year.
Quiznos has created a short video showing "real-life consumers" eating the sandwiches in each of the 50 states. The video will be distributed online and posted on the Torpedo site (above).
QSR will also promote the contest via its presence on Twitter and Facebook.
The "QuiznosToaster" persona will send consumers on a virtual scavenger hunt, providing clues to find Quiznos gift cards hidden in locations around the country. The chain's Facebook page has been redesigned to include contest information and updates. It's all about the Torpedo this month at Quiznos! Oui?